# Customer Interest Related Keyword search in Elastic Search

**URL:** <https://discuss.elastic.co/t/customer-interest-related-keyword-search-in-elastic-search/235116>\
**Category:** Elasticsearch\
**Created:** [June 1, 2020, 6:24am UTC](https://discuss.elastic.co/t/customer-interest-related-keyword-search-in-elastic-search/235116 "2020-06-01T06:24:29Z")\
**Posts on this page:** 1\
**Showing post:** 2

<div class="post-metadata">

**Author:** ![Mark\_Harwood](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/mark_harwood/32/10538_2.png) [@Mark\_Harwood](https://discuss.elastic.co/u/Mark_Harwood)\
**Post date:** [June 1, 2020, 10:48am UTC](https://discuss.elastic.co/t/customer-interest-related-keyword-search-in-elastic-search/235116/2 "2020-06-01T10:48:28Z")

</div>

There's two main approaches:

1. [Promote](https://www.elastic.co/guide/en/elasticsearch/reference/current/query-dsl-pinned-query.html) the primary products
2. [Demote](https://www.elastic.co/guide/en/elasticsearch/reference/current/query-dsl-boosting-query.html) the products that are accessories (cases, cables etc).

Using aggregations to offer filters e.g by department, category price etc is also useful.

---

_[View the full topic](https://discuss.elastic.co/t/customer-interest-related-keyword-search-in-elastic-search/235116)._