# Elastic in gartner's magic quadrant

**URL:** <https://discuss.elastic.co/t/elastic-in-gartners-magic-quadrant/157964>\
**Category:** Elastic Community and Ecosystem\
**Created:** [November 23, 2018, 7:00am UTC](https://discuss.elastic.co/t/elastic-in-gartners-magic-quadrant/157964 "2018-11-23T07:00:07Z")\
**Posts on this page:** 6\
**Page:** 1

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**Author:** ![rubpa](https://avatars.discourse-cdn.com/v4/letter/r/b5e925/32.png) [@rubpa](https://discuss.elastic.co/u/rubpa)\
**Post date:** [November 23, 2018, 7:00am UTC](https://discuss.elastic.co/t/elastic-in-gartners-magic-quadrant/157964/1 "2018-11-23T07:00:07Z")

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Hi!

Just came across Gartner's Magic Quadrant for Analytics and Business Intelligence Platforms dated Feb-2018 and the elastic stack does not even figure in that.

Any comments?

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**Author:** ![warkolm](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/warkolm/32/39224_2.png) [@warkolm](https://discuss.elastic.co/u/warkolm)\
**Post date:** [November 23, 2018, 7:12am UTC](https://discuss.elastic.co/t/elastic-in-gartners-magic-quadrant/157964/2 "2018-11-23T07:12:25Z")

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Maybe we don't fit into a specific magic quadrant? We do so much more than just BI after all/

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**Author:** ![thiago](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/thiago/32/32096_2.png) [@thiago](https://discuss.elastic.co/u/thiago)\
**Post date:** [November 25, 2018, 9:10pm UTC](https://discuss.elastic.co/t/elastic-in-gartners-magic-quadrant/157964/3 "2018-11-25T21:10:16Z")

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The problem with Gartner's Magic Quadrant is that once you are in of them, it's very difficult to get out. Almost like a fence. And then you are stuck in that market.

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**Author:** ![warkolm](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/warkolm/32/39224_2.png) [@warkolm](https://discuss.elastic.co/u/warkolm)\
**Post date:** [November 26, 2018, 11:08pm UTC](https://discuss.elastic.co/t/elastic-in-gartners-magic-quadrant/157964/4 "2018-11-26T23:08:13Z")

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Gartner's business model is based around money. Unsurprisingly.  
You pay a certain amount and you get access to their analysts. The more you pay, the more time you get with them. So people with large budgets for this kind of thing are more likely to be better rated because the analysts can get a better understanding of what they do and where it might fit into one of these quadrants.

Also, the whole "magic" naming aspect says a lot.

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**Author:** ![rubpa](https://avatars.discourse-cdn.com/v4/letter/r/b5e925/32.png) [@rubpa](https://discuss.elastic.co/u/rubpa)\
**Post date:** [November 28, 2018, 10:13am UTC](https://discuss.elastic.co/t/elastic-in-gartners-magic-quadrant/157964/5 "2018-11-28T10:13:44Z")

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Fair enough. Thanks for your views!

The world of business is never simple. 😃

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**Author:** ![system](https://us1.discourse-cdn.com/elastic/original/3X/1/a/1ac57faf039f6b580b3f104ef42a2a89e41014de.png) [@system](https://discuss.elastic.co/u/system)\
**Post date:** [December 26, 2018, 10:13am UTC](https://discuss.elastic.co/t/elastic-in-gartners-magic-quadrant/157964/6 "2018-12-26T10:13:51Z")

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