# ES enterprise search engine or log analytics? **URL:** \ **Category:** Elasticsearch\ **Created:** [December 9, 2014, 7:46am UTC](https://discuss.elastic.co/t/es-enterprise-search-engine-or-log-analytics/21161 "2014-12-09T07:46:46Z")\ **Posts on this page:** 5\ **Page:** 1
**Author:** ![Gianni\_Livolsi](https://avatars.discourse-cdn.com/v4/letter/g/41988e/32.png) [@Gianni\_Livolsi](https://discuss.elastic.co/u/Gianni_Livolsi)\ **Post date:** [December 9, 2014, 7:46am UTC](https://discuss.elastic.co/t/es-enterprise-search-engine-or-log-analytics/21161/1 "2014-12-09T07:46:46Z")
Elasticsearch is apparently morphing from a traditional enterprise search engine into a log analytics. I' am planning the future of my small company but I want to start in the right direction, that's just my feeling or actually elasticsearch is changing its marketing strategies?? ---
**Author:** ![Jurgen\_Wagner\_DVT](https://avatars.discourse-cdn.com/v4/letter/j/e0b2c6/32.png) [@Jurgen\_Wagner\_DVT](https://discuss.elastic.co/u/Jurgen_Wagner_DVT)\ **Post date:** [December 9, 2014, 8:54am UTC](https://discuss.elastic.co/t/es-enterprise-search-engine-or-log-analytics/21161/2 "2014-12-09T08:54:43Z")
Hello Gianni, I cannot look into the heads of the Elasticsearch developers and company strategists, but it is clear to me that if they want to position a new "product" in an area that is already rather well covered by other (commercial and OpenSource) products, they should find their own, distinct positioning in the market. Apparently, log ingestion, retrieval and analytics is a field in which there are strong Elasticsearch customers and nice success stories, but where many companies are struggling today to find solutions at reasonable cost. So, the logical consequence for Elasticsearch is to promote their (rather generic) tools as a solution (with Logstash and Kibana) that provides a quick start for many users with challenges in exactly this field. That's how you gain market share 🙂 Practically, you could do exactly the same with SolrCloud. However, your mileage will vary compared to "ELK". So, I would interpret this "focus" on log analytics as simply a clever move to become visible, to quickly create a significant community of users, and to leverage the paid-for products Elasticsearch as a company is offering or planning to offer. As for your start-up, does it really matter whether Elasticsearch will continue to focus on log analytics or not? Don't you think that if your company will build up extensive experience with Elasticsearch in the domain of large log analytics projects, you could later translate that into other application domains as well - just as Elasticsearch will explore other fields? Looking at the featured case studies on their web site, there are clearly more applications that could be transformed into nice patterns analogous to the "log analytics" application. Best regards, --Jürgen -- You received this message because you are subscribed to the Google Groups "elasticsearch" group. To unsubscribe from this group and stop receiving emails from it, send an email to [elasticsearch+unsubscribe@googlegroups.com](mailto:elasticsearch+unsubscribe@googlegroups.com). To view this discussion on the web visit [https://groups.google.com/d/msgid/elasticsearch/976f5c59-cc93-4876-980a-1b453319eff0%40googlegroups.com](https://groups.google.com/d/msgid/elasticsearch/976f5c59-cc93-4876-980a-1b453319eff0%40googlegroups.com). For more options, visit [https://groups.google.com/d/optout](https://groups.google.com/d/optout). ---
**Author:** ![nik9000](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/nik9000/32/44947_2.png) [@nik9000](https://discuss.elastic.co/u/nik9000)\ **Post date:** [December 9, 2014, 3:52pm UTC](https://discuss.elastic.co/t/es-enterprise-search-engine-or-log-analytics/21161/3 "2014-12-09T15:52:03Z")
Elasticsearch the open source project is totally data agnostic and supports traditional search use cases well. That won't go away because it too important to too many people. By the same token log analytics is a very common use case so you'll see more attention payed to things like: speeding up indexing lots of small documents, index-mostly workloads, and aggregations. Lots of folks do lots of log analytics with Elasticsearch so that is probably here to stay as well. These really are complimentary strategies - when you need to implement search in some application you might reach for Elasticsearch because some opsen has been talking your ear off about how nice Logstash and Kibana are. That's almost what happened to us. One big difference between these two prongs is that ELK is batteries mostly included - its a tool and you might build custom dashboards or configure some custom filters but for the most part it just works. In the enterprise search space Elasticsearch is much more a building block than a premade tool. Its something that other tools build on to power search. So there is no setting to have it go and spider a sharepoint repository or whatever. Nik On Tue, Dec 9, 2014 at 3:54 AM, [juergen.wagner@devoteam.com](mailto:juergen.wagner@devoteam.com) wrote: > Hello Gianni, > I cannot look into the heads of the Elasticsearch developers and company > strategists, but it is clear to me that if they want to position a new > "product" in an area that is already rather well covered by other > (commercial and OpenSource) products, they should find their own, distinct > positioning in the market. Apparently, log ingestion, retrieval and > analytics is a field in which there are strong Elasticsearch customers and > nice success stories, but where many companies are struggling today to find > solutions at reasonable cost. So, the logical consequence for Elasticsearch > is to promote their (rather generic) tools as a solution (with Logstash and > Kibana) that provides a quick start for many users with challenges in > exactly this field. That's how you gain market share 🙂 > > Practically, you could do exactly the same with SolrCloud. However, your > mileage will vary compared to "ELK". > > So, I would interpret this "focus" on log analytics as simply a clever > move to become visible, to quickly create a significant community of users, > and to leverage the paid-for products Elasticsearch as a company is > offering or planning to offer. > > As for your start-up, does it really matter whether Elasticsearch will > continue to focus on log analytics or not? Don't you think that if your > company will build up extensive experience with Elasticsearch in the domain > of large log analytics projects, you could later translate that into other > application domains as well - just as Elasticsearch will explore other > fields? Looking at the featured case studies on their web site, there are > clearly more applications that could be transformed into nice patterns > analogous to the "log analytics" application. > > Best regards, > --Jürgen > > -- > You received this message because you are subscribed to the Google Groups > "elasticsearch" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [elasticsearch+unsubscribe@googlegroups.com](mailto:elasticsearch+unsubscribe@googlegroups.com). > To view this discussion on the web visit > [https://groups.google.com/d/msgid/elasticsearch/976f5c59-cc93-4876-980a-1b453319eff0%40googlegroups.com](https://groups.google.com/d/msgid/elasticsearch/976f5c59-cc93-4876-980a-1b453319eff0%40googlegroups.com) > [https://groups.google.com/d/msgid/elasticsearch/976f5c59-cc93-4876-980a-1b453319eff0%40googlegroups.com?utm\_medium=email&utm\_source=footer](https://groups.google.com/d/msgid/elasticsearch/976f5c59-cc93-4876-980a-1b453319eff0%40googlegroups.com?utm_medium=email&utm_source=footer) > . > > For more options, visit [https://groups.google.com/d/optout](https://groups.google.com/d/optout). -- You received this message because you are subscribed to the Google Groups "elasticsearch" group. To unsubscribe from this group and stop receiving emails from it, send an email to [elasticsearch+unsubscribe@googlegroups.com](mailto:elasticsearch+unsubscribe@googlegroups.com). To view this discussion on the web visit [https://groups.google.com/d/msgid/elasticsearch/CAPmjWd3rBitxDcSGVUHC-KtE\_YNVA4ro%2ByQBJHTrSAEKnR3KHw%40mail.gmail.com](https://groups.google.com/d/msgid/elasticsearch/CAPmjWd3rBitxDcSGVUHC-KtE_YNVA4ro%2ByQBJHTrSAEKnR3KHw%40mail.gmail.com). For more options, visit [https://groups.google.com/d/optout](https://groups.google.com/d/optout). ---
**Author:** ![Jilles\_van\_Gurp](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/jilles_van_gurp/32/879_2.png) [@Jilles\_van\_Gurp](https://discuss.elastic.co/u/Jilles_van_Gurp)\ **Post date:** [December 9, 2014, 4:41pm UTC](https://discuss.elastic.co/t/es-enterprise-search-engine-or-log-analytics/21161/4 "2014-12-09T16:41:36Z")
The best way to think of elasticsearch is as an ever evolving swiss army knife for search. It has support for both traditional search features as well as some advanced features for structured search. For example, elasticsearch aggregations have very little to do with text search but are highly useful for digging through log data and other structured data. I wouldn't worry too much about the marketing, although given the work in particular areas, I would expect a lot more emphasis on things it has recently become much better on (e.g. aggregations, structured search, use as a resilient sharded& replicated document store) rather than stuff it has always done well (i.e. text search). If you have a small company (like we do) and you are considering to bet the future on a technology like elasticsearch (like we did), it is useful to consider what you expect from the product right now and in the future. I'm now two years into this choice and at the time it was a shaky bet informed in no small part by my previous experience with lucene and solr. In short, I knew what was possible technically, what the limitations were, and which things were being worked on. So, it paid off but a lot of the features we use today did not exist two years ago. In retrospect, our timing was perfect and Elasticsearch seems to have a knack to deliver stuff we need just in time. On Tuesday, December 9, 2014 9:40:37 AM UTC+1, Gianni Livolsi wrote: > Elasticsearch is apparently morphing from a traditional enterprise search > engine into a log analytics. I' am planning the future of my small > company > but I want to start in the right direction, that's just my feeling or > actually elasticsearch is changing its marketing strategies?? > > -- > View this message in context: > [http://elasticsearch-users.115913.n3.nabble.com/ES-enterprise-search-engine-or-log-analytics-tp4067414.html](http://elasticsearch-users.115913.n3.nabble.com/ES-enterprise-search-engine-or-log-analytics-tp4067414.html) > Sent from the Elasticsearch Users mailing list archive at [Nabble.com](http://Nabble.com). -- You received this message because you are subscribed to the Google Groups "elasticsearch" group. To unsubscribe from this group and stop receiving emails from it, send an email to [elasticsearch+unsubscribe@googlegroups.com](mailto:elasticsearch+unsubscribe@googlegroups.com). To view this discussion on the web visit [https://groups.google.com/d/msgid/elasticsearch/199cca7c-9bd6-4780-9831-db47d51c8d2e%40googlegroups.com](https://groups.google.com/d/msgid/elasticsearch/199cca7c-9bd6-4780-9831-db47d51c8d2e%40googlegroups.com). For more options, visit [https://groups.google.com/d/optout](https://groups.google.com/d/optout). ---
**Author:** ![system](https://us1.discourse-cdn.com/elastic/original/3X/1/a/1ac57faf039f6b580b3f104ef42a2a89e41014de.png) [@system](https://discuss.elastic.co/u/system)\ **Post date:** [July 6, 2017, 12:44am UTC](https://discuss.elastic.co/t/es-enterprise-search-engine-or-log-analytics/21161/5 "2017-07-06T00:44:43Z")
Closed on July 6, 2017, 12:44am UTC