# Logstash branding/identity

**URL:** <https://discuss.elastic.co/t/logstash-branding-identity/115301>\
**Category:** Logstash\
**Created:** [January 12, 2018, 2:03pm UTC](https://discuss.elastic.co/t/logstash-branding-identity/115301 "2018-01-12T14:03:12Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![arisbanach](https://avatars.discourse-cdn.com/v4/letter/a/f07891/32.png) [@arisbanach](https://discuss.elastic.co/u/arisbanach)\
**Post date:** [January 12, 2018, 2:03pm UTC](https://discuss.elastic.co/t/logstash-branding-identity/115301/1 "2018-01-12T14:03:12Z")

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I'm just curious if Elastic has discussed renaming Logstash since it isn't just about logs and doesn't actually stash them. I'm not sure if that was its original purpose, but I remember when I first started learning about the Elastic stack (when it was called ELK) that I kept thinking that Logstash was for stashing logs. I've seen others think that as well when I showed them the stack.

Shouldn't the name imply "data processing" instead of log storage?

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**Author:** ![system](https://us1.discourse-cdn.com/elastic/original/3X/1/a/1ac57faf039f6b580b3f104ef42a2a89e41014de.png) [@system](https://discuss.elastic.co/u/system)\
**Post date:** [February 9, 2018, 2:04pm UTC](https://discuss.elastic.co/t/logstash-branding-identity/115301/2 "2018-02-09T14:04:03Z")

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Closed on February 9, 2018, 2:04pm UTC

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