# Machine learning for Customer 360

**URL:** <https://discuss.elastic.co/t/machine-learning-for-customer-360/170346>\
**Category:** Elasticsearch\
**Tags:** elastic-stack-machine-learning\
**Created:** [February 28, 2019, 12:54pm UTC](https://discuss.elastic.co/t/machine-learning-for-customer-360/170346 "2019-02-28T12:54:46Z")\
**Posts on this page:** 6\
**Page:** 1

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**Author:** ![Rom\_Cesar](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/rom_cesar/32/42891_2.png) [@Rom\_Cesar](https://discuss.elastic.co/u/Rom_Cesar)\
**Post date:** [February 28, 2019, 12:54pm UTC](https://discuss.elastic.co/t/machine-learning-for-customer-360/170346/1 "2019-02-28T12:54:46Z")

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Hi buddies, i would like to know if there is any machine learning use case for sales & marketing areas besides de anomaly analysis.

I'd like to use Machine Learning to forsee sales, predict analyses for demand x prices, behavior between many digital channels, conversion analysis between on-line store x physical store and so on.

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**Author:** ![richcollier](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/richcollier/32/115035_2.png) [@richcollier](https://discuss.elastic.co/u/richcollier)\
**Post date:** [February 28, 2019, 2:33pm UTC](https://discuss.elastic.co/t/machine-learning-for-customer-360/170346/2 "2019-02-28T14:33:42Z")

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Our ML is currently focused on time-series anomaly detection and forecasting/extrapolation. Other types of analysis (including non-time series use cases) should be available in the future. Thank you for your interest!

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**Author:** ![Rom\_Cesar](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/rom_cesar/32/42891_2.png) [@Rom\_Cesar](https://discuss.elastic.co/u/Rom_Cesar)\
**Post date:** [February 28, 2019, 2:46pm UTC](https://discuss.elastic.co/t/machine-learning-for-customer-360/170346/3 "2019-02-28T14:46:26Z")

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hi Rich, thank very much for your attention.

As I saw the Spring's Use case, they have used the machine learning to identify search behavior on their website. For instance, is it possible to use it for sales forecasting?

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**Author:** ![richcollier](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/richcollier/32/115035_2.png) [@richcollier](https://discuss.elastic.co/u/richcollier)\
**Post date:** [February 28, 2019, 3:26pm UTC](https://discuss.elastic.co/t/machine-learning-for-customer-360/170346/4 "2019-02-28T15:26:54Z")

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For sales data that is time-series (i.e. orders over time, etc.) then yes. See this blog for more info on forecasting: [https://www.elastic.co/blog/elasticsearch-machine-learning-on-demand-forecasting](https://www.elastic.co/blog/elasticsearch-machine-learning-on-demand-forecasting)

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<div class="post-metadata">

**Author:** ![Rom\_Cesar](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/rom_cesar/32/42891_2.png) [@Rom\_Cesar](https://discuss.elastic.co/u/Rom_Cesar)\
**Post date:** [February 28, 2019, 4:06pm UTC](https://discuss.elastic.co/t/machine-learning-for-customer-360/170346/5 "2019-02-28T16:06:20Z")

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Cool, Rich! Thank you so much!

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**Author:** ![system](https://us1.discourse-cdn.com/elastic/original/3X/1/a/1ac57faf039f6b580b3f104ef42a2a89e41014de.png) [@system](https://discuss.elastic.co/u/system)\
**Post date:** [March 28, 2019, 4:06pm UTC](https://discuss.elastic.co/t/machine-learning-for-customer-360/170346/6 "2019-03-28T16:06:23Z")

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