# Need explanation of Swiftype reports OOTB **URL:** \ **Category:** Elastic Search\ **Tags:** elastic-site-search\ **Created:** [March 25, 2019, 2:33pm UTC](https://discuss.elastic.co/t/need-explanation-of-swiftype-reports-ootb/173773 "2019-03-25T14:33:17Z")\ **Posts on this page:** 10\ **Page:** 1
**Author:** ![MaryP](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/maryp/32/42724_2.png) [@MaryP](https://discuss.elastic.co/u/MaryP)\ **Post date:** [March 25, 2019, 2:33pm UTC](https://discuss.elastic.co/t/need-explanation-of-swiftype-reports-ootb/173773/1 "2019-03-25T14:33:17Z")
Is there any documentation regarding the reports that are created in Swiftype? ---
**Author:** ![goodroot](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/goodroot/32/38389_2.png) [@goodroot](https://discuss.elastic.co/u/goodroot)\ **Post date:** [March 25, 2019, 2:36pm UTC](https://discuss.elastic.co/t/need-explanation-of-swiftype-reports-ootb/173773/2 "2019-03-25T14:36:29Z")
Hello, Mary! Thanks for joining the community. You might find this useful: [https://swiftype.com/documentation/site-search/guides/analytics](https://swiftype.com/documentation/site-search/guides/analytics). If you have questions afterwards, I will be happy to help. Enjoy the week, Kellen ---
**Author:** ![MaryP](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/maryp/32/42724_2.png) [@MaryP](https://discuss.elastic.co/u/MaryP)\ **Post date:** [March 25, 2019, 2:45pm UTC](https://discuss.elastic.co/t/need-explanation-of-swiftype-reports-ootb/173773/3 "2019-03-25T14:45:31Z")
Hi Kellen, I saw that page. However, it didn't explain all the reports. When I export the report, it produces a number of files: 1. Top search queries 2. Top search no results 3. Top click thru query 4. Top no click thru 5. Top multiple click thru 6. Top search clickthru 7. Top Autocomplete clickthru 8. Top Autocomplete query If I show these results to our team, they will ask for each, What is the recommendation? What is this report showing? So, I need to really understand each report. I do not see any documentation to explain what each report is telling us. ---
**Author:** ![MaryP](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/maryp/32/42724_2.png) [@MaryP](https://discuss.elastic.co/u/MaryP)\ **Post date:** [March 25, 2019, 2:46pm UTC](https://discuss.elastic.co/t/need-explanation-of-swiftype-reports-ootb/173773/4 "2019-03-25T14:46:47Z")
Example. We show in the Top click query report the following data: query: mccp query count: 1495 click\_count: 519 What should I conclude from this? The Top search clickthru report shows: Title URL Click count Do I assume that when a user searched on that title, this is the page they clicked on and that was done 593 times? ---
**Author:** ![goodroot](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/goodroot/32/38389_2.png) [@goodroot](https://discuss.elastic.co/u/goodroot)\ **Post date:** [March 25, 2019, 3:19pm UTC](https://discuss.elastic.co/t/need-explanation-of-swiftype-reports-ootb/173773/5 "2019-03-25T15:19:27Z")
Mary: Looking at the example... ```auto query: mccp query count: 1495 click_count: 519 ``` This means that `mccp` was searched for 1495 times and that people clicked results 519 times. That's pretty good performance -- 35% of people found an enticing result for that query. And the other example... ```auto Title URL Click count ``` This shows your top documents. The `Title` is the actual title of the document (`My Website: Example Title`), and not the search query. The URL is the address in which the document is located on your webpage. The click count is how many times it has been clicked. This file might help inform your "best" content -- perhaps it's worth putting the top items in a different place on your main website, so people can find them without searching (for example). As for the rest of the reports, it might be helpful to breakdown the key definitions: There are the "search"definitions: - **Query** : A query occurs when one types something into your search bar, then hits enter. A query will either return results, or not return results. It will generate a click, or it will not generate a click. - **Click/Clickthrough** : When a person makes a successful query, receives results, and clicks a result, they register a click. - **Autocomplete** : An autocomplete fills in the blanks as a searcher is looking for the right words. When a searcher finds their result before their search concludes, the partial search term is captured. And there are the "document" definitions, like `Title`, `URL` -- these are unique to the documents within your Engine. The last piece that might help is the "no" reports, like "top no clickthrough queries". These might be a useful starting point. They let you know which queries are failing to generate an action, whether that action is a page view or a click. You can then use this information to inform improvement of your results via the relevance tuning features, like [**Synonyms**](https://swiftype.com/documentation/site-search/guides/synonyms) and [**Result Rankings**](https://swiftype.com/documentation/site-search/guides/result-rankings). Please let me know if anything is still foggy. Kellen ---
**Author:** ![MaryP](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/maryp/32/42724_2.png) [@MaryP](https://discuss.elastic.co/u/MaryP)\ **Post date:** [March 25, 2019, 3:41pm UTC](https://discuss.elastic.co/t/need-explanation-of-swiftype-reports-ootb/173773/6 "2019-03-25T15:41:23Z")
How does the autocomplete work? Example: query = survey keyword = survey, surveys click\_count = 111 ---
**Author:** ![goodroot](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/goodroot/32/38389_2.png) [@goodroot](https://discuss.elastic.co/u/goodroot)\ **Post date:** [March 25, 2019, 3:53pm UTC](https://discuss.elastic.co/t/need-explanation-of-swiftype-reports-ootb/173773/7 "2019-03-25T15:53:13Z")
An autocomplete works by chopping user input, then using that chopped bit as a query. Each autocomplete query is, we could say, a "mini query". It looks very quickly at document fields like `Title` or `Sections`, then it uses that information to help a user complete their query. It might help to look at a detached case: | query | keyword | click\_count | | --- | --- | --- | | a | analytics | 1 | | a | about | 1 | When a person entered only `a` in the search box, `a` was used to quickly search a small set of document fields. It determined that `analytics` and `about` were good suggestions, because it found matches containing those keywords. It helped someone find the `analytics` and `about` page. Kellen ---
**Author:** ![MaryP](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/maryp/32/42724_2.png) [@MaryP](https://discuss.elastic.co/u/MaryP)\ **Post date:** [March 25, 2019, 3:54pm UTC](https://discuss.elastic.co/t/need-explanation-of-swiftype-reports-ootb/173773/8 "2019-03-25T15:54:21Z")
thank you for all your help! ---
**Author:** ![goodroot](https://sea2.discourse-cdn.com/elastic/user_avatar/discuss.elastic.co/goodroot/32/38389_2.png) [@goodroot](https://discuss.elastic.co/u/goodroot)\ **Post date:** [March 25, 2019, 3:55pm UTC](https://discuss.elastic.co/t/need-explanation-of-swiftype-reports-ootb/173773/9 "2019-03-25T15:55:46Z")
You're welcome ☀ ~ thanks for using Site Search! Kellen ---
**Author:** ![system](https://us1.discourse-cdn.com/elastic/original/3X/1/a/1ac57faf039f6b580b3f104ef42a2a89e41014de.png) [@system](https://discuss.elastic.co/u/system)\ **Post date:** [April 22, 2019, 3:55pm UTC](https://discuss.elastic.co/t/need-explanation-of-swiftype-reports-ootb/173773/10 "2019-04-22T15:55:47Z")
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