You could try something like
mutate { add_field => { "tag_cloud_chat" => "%{channel_message}" } }
mutate {
gsub => [
"tag_cloud_chat", "\[emote=[^]]*\]", "",
"tag_cloud_chat", "@\w+", "",
"tag_cloud_chat", " ", " "
]
}
Removing the extra spaces with a third gsub is just easier than trying to add spaces to the other gsubs and handling corner cases where those spaces do not exist.