I did a manual script to try and set some geo location for the geo reporting based on AWS information. I couldn't find out if way to capture this. This seems important to powering the map view. I did region, but had to manually figure out the country/location code. How can I do this in a setup or other way so I can install in various regions without manually trying to map this out.
This is something we totally should make automatic. I've opened a github issue for cloud discovery of observer metadata you can follow. If it's something you'd like to contribute code for it would be gladly accepted I should add 
For now you'll have to write a custom setup script that does this for you using whichever configuration management tool you use (be it Chef, Ansible, etc.)