This error tells you that the Java process don't have access to read the file jvm.options, where all the important memory settings are, and therefore can't start Elasticsearch.
A common problem I've seen before is that people either install Elasticsearch as root or they try to run it as root, this always leads to conflict of file / directory ownership. In my view the best solution to this problem is to make sure that all files and directories are owned by the user one plans to run Elasticsearch with.
In your case, assuming that the user is ubuntu, you could do a recursive change owner like this:
sudo chown -R ubuntu /var/www/elasticsearh-7.3.1/
which will make ubuntu the owner of jvm.options and all other files. After that you should be able to start Elasticsearch using the ubuntu user.