I suggest you read this for advice on how to create a grok pattern for a complex string.
You have newlines in your message, so the pattern has to match them. I would start with
match => [ 'message', '^%{WORD}=%{INT:_nrings}
%{WORD}=%{INT:_phone}
%{WORD}=%{GREEDYDATA:_informat}
%{WORD}=%{INT:_tries}
%{WORD}=%{INT:_callTime}
%{WORD}=%{GREEDYDATA:_newApp}
%{WORD}=%{INT:_retryInterval}
%{WORD}=%{URI:_initialScript}']
Extend that one line at a time. Personally I would replace the patterns like %{GREEDYDATA:_newApp} with (?<_newApp>[^_]+)
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