the host is named ELK? All caps?
If so, then in your grok statement, you'd set:
add_field => {
"zhost" => "ELK"
"zkey" => "hello"
}
and in your output you'd set:
zabbix {
zabbix_host => "zhost"
zabbix_key =>"zkey"
zabbix_server_host => "10.0.30.215"
}
In the output block, zabbix_host and zabbix_key must reference fields, not strings. This configuration will send strings to the "hello" key on host "ELK".