Restriction on amount of records returned by elasticsearch

Basically if I do my select in SQL Server. i have returned 1033 records. The same index that indexes that table will show the hits total 1033, but will only return me 10 records. i.e. Im expecting elasticsearch to return me 1033 documents, but it never returns more than 10. Even when I just do a simple match_all I still get only 10

in SQL if I do

select * from News

it will return 1737 rows

in Kibana against the index that maps to this table if I do:

GET newsindex/_search
{
     "query": { "match_all" : {}}
}

then in the kibana output window I see

.... "hits": { "total": 1737, .....

but paging down the window I dont see anymore than 10.

For further clarity:

when I created the index, I created a property called "author". I only see 10 "author" values