Elasticsearch : Unable to start elasticsearch

./elasticsearch
Exception in thread "main" java.lang.RuntimeException: don't run elasticsearch as root.
at org.elasticsearch.bootstrap.Bootstrap.initializeNatives(Bootstrap.java:93)
at org.elasticsearch.bootstrap.Bootstrap.setup(Bootstrap.java:144)
at org.elasticsearch.bootstrap.Bootstrap.init(Bootstrap.java:270)
at org.elasticsearch.bootstrap.Elasticsearch.main(Elasticsearch.java:35)
Refer to the log for complete error details.

Like the exception says:

Please run Elasticsearch as a non-root user.