Keyword Position for Relevance


Looking for help on improving relevancy based on keyword positioning.

Search term " ipad mini"

Search result 1
"ipad mini 16 gb"

Search result 2
"black leather case ipad mini / ipad air"

Can search result 1 be made more relevant due to the match on the search
term being at the beginning of the title.
At the moment search result 2 is more relevant because "ipad' is mentioned
2 times. However the search terms best match is Search result 1.



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