I have an application where the user can search for beauty products. Let's say the user wants to find all products from L'Oréal company. So when he goes to the search, he might type: LOREAL, L'OREAL, L'oreal, L'oréal or loreal.
At the moment, they don't get any result since they didn't type exactly L'Oréal.
How can I handle this case?