What is Heat Map used for

I have successfully created the kibana heat map but i don't know the usage and meaning of it?

If you have geodata or something like that the heatmap will show you the locations of hotspots were a lot of data is pointing to. Lets say Event A occurs 10000 times in NYC and 10 times in Europe there will be a big red dot in NYC and a small dot in europe.
https://www.espatial.com/articles/5-ways-organizations-use-heat-maps

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